Contd.. from here…
Okay! Now, let me put on my Product Manager’s hat! As a Product manager, I would certainly pay heed to the above feature requests. But I also need to think of the features that end-user will not normally think of, and also the ones that will make Facebook some money. I have one such feature in mind:
Everyone needs to conduct some surveys at times: from schools conducting end of semester surveys on quality of teaching to companies seeking feedback for a new product they have launched. But traditionally, the response rate is quite low, especially for business surveys. We have an opportunity to add value here by providing a survey-forum. (I know Facebook allows for single question polls; I am talking about full length surveys, and some more.)
How it will work? Creating the surveys will be free for everyone: students, housewives, or general people using surveys for personal purposes or even, business purposes. However, I make a distinction on reaching out to respondents:
- Reaching out directly: You want to send out a survey to your friends, or you have a business with a fan-page with 40,000 followers, and you ask them to fill out a FB survey. No problems! Go ahead and do it for free, and we’ll make money we usually do: by just keeping you and your followers/friends a bit longer somewhere on Facebook.
- FB mailing lists: So, you are planning to launch a new upscale restaurant for Chinese food in downtown San Francisco targeting mostly young people, but are a bit apprehensive about the idea. You want to conduct a field survey, but are concerned about the high costs and low response rate. No problems! Come to us, and we will give you the most comprehensive target list that is possible. We can include people precisely in the age group and geographical area you are targeting. From their recent check-ins, we can help you target people frequenting existing Chinese restaurants. And from their other “Likes”, interests and other information in their profile, we can even figure out their education and income levels if you need that. Of course, this will come at a price, but as you can see, this will be totally worth it!
To improve response rate, we can award varying level of virtual money to all respondents, and some real gifts for some randomly selected respondents. (We can work on how to make virtual money more valuable, but that’s a different feature idea for some other time!)
I found this writing exercise very interesting. Quite often, I keep on noticing things on different websites, which I would like to be a different. On Facebook, the list above is only a partial list of many such small things that I feel, can improve my FB experience. Will have to think a bit hard to recall all of them! Maybe another post, a bit more serious than this one, some time later! But right now, I guess I will follow soon on what I feel can be added to LinkedIn. (And for that, I have much more serious, and important ideas. Surprised that they haven’t implemented those yet!)