They may continue to use it as long as they want.. It seems they are unknowingly following Advertising Guru David Ogilvy.

This is from his book Confessions of an Advertising Man:

The two most powerful words you can use in headlines are FREE and NEW. You can seldom use FREE, but you can almost always use NEW

Of course, using “free” may prove disastrous for most businesses. So they continue to use “New”, as Ogilvy suggested! (In my hometown, I am seeing a “New Janta bakery” for last 15-20 years! 🙂 )

See question on Quora

Continue reading about For how much time should a shop/building be allowed to use word ‘new’ before its name?

amitbhatnagar on August 17, 2012

This post is a continuation of an earlier post. Read part 1 here. Describe your work: A good number of LinkedIn profiles are no more than a listing of job-titles and educational degrees. Make sure that yours is not one of them.As discussed above, your job-title may mean different things in different organizations, and outside […]

Continue reading about Tips to dress up your LinkedIn profile: Part 2

amitbhatnagar on August 16, 2012

There are two things that I am very passionate about: counseling peers and juniors about higher education/career-planning (I am still in very early stage of my career, but I try to make myself useful wherever I can!) and the power of social media. One place where these two merge is when somebody asks me to […]

Continue reading about Tips to dress up your LinkedIn profile: Part 1

Amit Bhatnagar on on August 7, 2012

Amit BhatnagarAs far as I know, Steven Burda is as high as it gets, when it comes to number of recommendations: has 2938 recommendations overall, 700+ for his current position!See question on Quora

Continue reading about Who has a profile with the most recommendations for a single job on LinkedIn?