The concept is called ReTargeting.

Here is a video from AdRoll that can serve as an introduction to this concept:
https://www.youtube.com/watch?v=…
The concept is not unique to Jabong. In fact, most eCommerce websites these days would deploy some form of retargeting mechanism, either built inhouse, or by using a third party tools like Adroll.

And indeed, as seen in screenshot[1] below, Jabong is using Adroll for this purpose.

[1] The results are from a browser extension called Ghostery. If the website is using a popular third party tool for  web-analytics, tag-management, ad-serving, or A/B testing, Ghostery will detect it.

See question on Quora

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